Uzunoğlu: “We Will Keep Working Until We Become a World Brand”

Denizli-based Egem Tekstil processes Organic Turkish Aegean Cotton in its facility with the most advanced machines of modern technology. Transferring more than twenty years of industry experience to the Ecocotton brand, Egem Tekstil takes its place in our living spaces with bed linen sets, bedspreads and many other home textile products. We had a conversation with Ecocotton Brand Responsible Küba Uzunoğlu about successful brand initiatives and company missions.

Hello Ms. Kübra, first of all, could you briefly tell us about yourself and your organization for our readers?

Hello, I am Kübra Uzunoğlu, Ecocotton Brand Responsible. Ecocotton started in 2012 as Turkey’s first organic home textile brand. Inspired by these lands, which were the center of textile civilization in Laodicea thousands of years ago, it took the name Ecocotton. Inspired by the historical texture of the Aegean and respecting the labor of the farmer, and aware of the value of Aegean cotton, we have embroidered and woven our products and added meaning to each product. We combined the best craftsmanship with pure, natural materials to make pieces that look beautiful and help you live beautifully. As Ecocotton, we have always maintained our place in the sector with our timeless designs and quality working styles that transcend the seasons and trends in the journey we set out to bring the traces of organic home textiles to the forefront in all our products. For this reason, every product in our portfolio is our best references. It will always be our priority to bring you natural and sustainable products without leaving ethical and conscious processes.

Can you tell us about the branding period of Egem Tekstil and the establishment of Ecocotton?

We started the branding process in 2011. We wanted to create a home textile brand from Denizli, Turkey and sell our products all over the world. We paved a way for ourselves by making special products that our customers desire, not what everyone else does, that no one else dares to do, and we decided to walk with it. Our first years were a bit slow. We were not a recognized brand both in our country and abroad. Of course, we have encountered great problems from time to time by confronting our customers with a different product understanding and a new brand. Branding is a long-term process and we work and produce with the awareness of this. We always desire to do the best. We will continue to work, produce, run and export until we become a world brand.

Ecocotton is a brand that stands out with its organic products and modern lines. What are the elements you consider in your designs and production quality?

In its 10-year brand journey, Ecocotton has refused to follow the line of home textile competitors and separated from the herd. We have stood out from the concepts of affordable prices, low quality and competition by raising the standard of living of our customers with our originality, the products we design, the added values we provide vision and high quality which are not what everyone else does.

We stood out in the sector by carrying our production experience in the home textile sector to our brand. There are very few brands that inspire confidence in consumers with truly natural, accessible prices. As Ecocotton, we establish strong ties with our customers by serving with products that not everyone dares to use.

Who is your sales portfolio as a retail brand of a large textile organization? Apart from Turkey, do you have dealers and activities abroad?

Ecocotton today serves with 250 dealers in 40 active cities in Turkey. We continue to export to 20 countries in the world. Of course, we have a branching target. Our customers are our biggest supporters in this regard. We aim to start this process between 2024 and 2025, both in our country and abroad. We continue to work on the infrastructure related to this.

Can you give us detailed information about Ecocotton’s “Back To Nature” approach?

As Ecocotton, our goal is to reduce our carbon footprint by focusing on the content of the products in our collections, systems that increase efficiency and domestic production. We define our sustainability philosophy with our values of timeless fashion and longevity. We embrace our responsibilities with a comprehensive approach and use our design power to create positive social and environmental transformation. As we move forward on this path, we are determined to continue our efforts for a cleaner planet and a more equitable world. This vision we weave in sustainability reflects our commitment to leave a greener, more ethical world to future generations. That is why we embrace nature and cooperate with nature by saying ‘Back To Nature’.